
FlyLady
Our current Age of Misinformation is distressing to anyone who values the truth. It seems now that if you dare stand up to our president-elect and his version of the truth, you risk having your reputation buried in a mudslide of lies and recrimination. I know this insidious treatment first hand, not from Trump, but from someone who calls herself the FlyLady.
In 2006 I got an assignment from Fortune Small Business Magazine to write about a woman in North Carolina who, using FlyLady as her title, dispenses advice on tidy housekeeping. Her name has nothing to do with her housekeeping (I hope), but was the handle she chose when she first started contributing comments to a housekeeping website. Next to clutter busting, her favorite activity

Marla Cilley, FlyLady
was fly fishing. Hence, the name.
She merited a magazine story because she had built a small empire from the books she had written (one on clutter, one on weight loss) and from sales of the housekeeping implements she featured on her own FlyLady.net website. The editor was interested in how she had built up a following of nearly half a million subscribers, who were also customers for her products.
I actually traveled to Brevard, N.C., to interview her and to tour her warehouse. Then I wrote what I thought was a pretty good story. Not only was it well written, but it was quite complimentary of her ability to build a thriving business after attracting what had grown to be a huge army of faithful followers. She had done that through very personal methods, such as sending individual emails to people who needed daily reminders to tidy up.
I thought she’d be pleased with the story and especially with the national exposure in a respectable business magazine. But to my horror, I soon learned that she had turned all her minions against me because she objected to the headline (which I had not written): “Nagging for Dollars.” In mass emails to her subscribers, she whined that I had libeled her with a word she found insulting: nag.
I don’t know if she ever actually ordered her army of messy housewives to tarnish my name. I suspect it was more like what King Henry II said about Thomas Becket, the Archbishop of Canterbury: “Who will rid me of this troublesome priest?” I’m sure Henry never meant for one of his loyalists to murder Becket. But anyway . . .
The magazine’s website was flooded with critical comments related to my article. One woman railed, “This is the worst example of journalism I have ever read!” Another called my efforts “yellow journalism.” Any reader who might have wanted to comment on the story itself was lost in a sea of vitriol churned out by angry housewives who all fumed about my utter incompetence.
As it turned out, FlyLady’s followers had no impact on my writing career. But now when I see what some people will do to prove their loyalty to a president-elect or cult leader, even if it means trashing the reputation of an innocent person, I just think, “Been there . . . a decade ago with the FlyLady!”








